Timberland Pulls Plug on A.P.C. Collaboration

Timberland Pulls Plug on A.P.C. Collaboration

The urban fashion brand made the decision after the founder's racist comments about the collection.

Published January 29, 2015

Timberland's long-awaiting partnership with A.P.C. came to an end before it even started. According to GQ magazine, the urban fashion brand cut all ties on its highly anticipated collaboration with the French ready-to-wear brand following the founder's racist comments about the collection.

During A.P.C.'s Fall-Winter 2015 presentation, founder Jean Touitou insensitively dubbed the series of looks as "Last N****s in Paris." In addition to the main collection, a Timberland boot collection was included with Touitou saying that it "is a very strong ghetto signifier."

After receiving major backlash for the comments, Touitou went into damage control, claiming that his friendship with "N****s in Paris" emcee Kanye West inspired the body of work.

"I am friends with Kanye [West], and he and I presented a joint collection at the same place, one year ago, and that this thing is only a homage to our friendship," he told Style.com. "As a matter of fact, when I came up with this idea, I wrote to him, with the picture of the look and the name I was giving it, and he wrote back immediately saying something like, 'I love this vibe.'"

Despite his reasoning, however, Timberland made the decision to remove its name from the brand. In a statement, the fashion company said, "We have chosen to immediately terminate our involvement with the A.P.C. brand. Simply state, this kind of language and approach is in complete contrast with our values... We will not tolerate offensive language or racial slurs of any kind being associated with the Timberland brand."

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(Photo: Carolyn Woodcock/Getty Images)

Written by Moriba Cummings

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