A power team comprised of Trey Songz and businessman David Knight, who has managed household names from Frito Lay to Gatorade, is bringing a trio of spirits to the world.
Knight was dissatisfied with the liquor market available to women and saw the opportunity to develop a product that catered to women. “The only way to do that was to find the best person on the planet who could help us market,” Knight said. He defines the brand in two words: sexy and fun. “There are two things that represent that, it’s the bottle and Trey.”
For Trigga, the collaboration with SX is organic. “It aligns with my lifestyle,” he said. After his management team brought the idea of the collab to his attention, he admits that what initially drew him in was the design of the bottle. “It’s a lady’s legs crossed,” he continued, "sexy but classy at the same time.”
Targeting a sophisticated female demographic, the collection of tequila, rum and vodka is handcrafted and produced in Jalisco, Mexico. The vodkas are gluten free, the rums are distilled from sugar cane and the tequilas are aged for nine months in bourbon barrels.
With Songz releasing Trigga Reloaded in April and another album titled Tremaine at the end of 2015, he's convinced that SX will only be another success. "I envision it to be fastest growing spirits of 2015. We will not fail." He adds, "You will see SX everywhere I go. If you want Trey Songz, you've gotta have SX too."
Knight and Songz have one mission statement: "To make the world sexier one [Latin infused] sip at a time."
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(Photo: Johnny Louis/WENN.com)