Slavery is the premise behind J. Cole’s new music video for "G.O.M.D." off the Forest Hills Drive LP. The North Carolina-born MC plays an unsuspecting “house slave” plotting a rebellion in the five-minute visual directed by Lawrence Lamont.
At the start, the video plays into the historical friction between light-skinned slaves (who often worked inside the slave master’s home) and dark-skinned slaves (typically banished to the fields). By the end, Cole coalesces the “field slaves” with the house workers to take back their freedom.
While fellow rappers like Kanye West and A$AP Ferg have recently called racism an outdated concept, Cole’s views tends to be much different. The biracial rapper, whose mother is white and father is Black, addresses race and racism with an impenitent perspective that doesn’t attempt to sweep history under the rug.
With “G.O.M.D.” Cole uses visual art to enlighten more than entertain.
Click here to subscribe to our newsletter.
(Photo: Robin Marchant/Getty Images for ESPN)