Watch M.O's Music Video for 'Preach'
After building up a tremendous buzz overseas, English trio M.O have their sights set on an equally successful U.S. takeover, starting with their latest visual for the hit single “Preach.”
Sonically, the single offers a modernized take on the hip hop crossover sound that permeated the airwaves in the late '90s.
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In a recent article by the FADER, Kate Moross, the video’s director, described it as “uplifting” and added, “We were trying to tell people to stay true to themselves, not to get caught up in anyone else’s game and never settle for something you don’t feel 100 percent about!
"That’s what we were trying to put out there," continued Moross. "Other people might be fine with being satisfied — it’s like saying ‘things are OK…' We want and need to feel more.”
Watch the music video for “Preach” below.
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(Photo: Operator Records)