Instagram Debuts Music Channel @Music

Instagram Debuts Music Channel @Music

The Facebook-owned company will have a vertical dedicated to popular and emerging artists.

Published April 29, 2015

Instagram has announced @Music, the first content vertical for the social media platform dedicated to exploring music around the world.

In its introductory post, founder and CEO Kevin Systrom explained the mission statement behind @Music:

“The music community is — and always has been — an important part of Instagram. For the past four years, we have become the home for artists big and small — a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.

| CLICK HERE FOR INSTAGRAM PHOTOS OF THE WEEK |

Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it.

Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music — we think you’ll discover something new.”

According to Billboard, @music will host 11 series and six posts a week from Tuesday to Sunday spanning "the globe of music.” The content will be a mix of long-form posts, profiles and music lessons, as well as highlighting new artists, music photographers, album illustrators, instrument makers and fans.

Read @music’s first featured artist, Questlove, in a post titled “Pure Imagination: The World According to @questlove.”

BET.com is your No. 1 source for Black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.

Click here to subscribe to our newsletter.

(Photo: Dimitrios Kambouris/Getty Images for Blossom Ball)

Written by Eric Diep

COMMENTS

Latest in news

BLACK GIRLS ROCK! 2017

TUES, AUG 22, 8P/7C

HOSTED BY TARAJI P. HENSON

AIRS
0

days

00HRS
00MIN
00SEC