Taylor Swift is going all in to promote her next video off 1989.
Swift has taken advantage of her strong social media presence by sending out movie posters that feature the cast of her upcoming “Bad Blood” video. Directed by Joseph Kahn and produced by Swift, she has gathered a number of models, actor/actresses and artists to play certain characters. She says that each one had the freedom to choose their character and persona. We’re already excited for it.
Today, she announced that Kendrick Lamar (“Welvin Da Great”) will be making an appearance in “Bad Blood.” He joins Hayley Williams ("The Crimson Curse"), Zendaya ("Cut-Throat"), Lily Aldridge ("Frostbyte"), Gigi Hadid (“Slay Z”), Ellie Goulding (“Destructa X”), Hailee Steinfeld (“The Trinity”), Lena Dunham (“Lucky Fiori”) and Swift herself ("Catastrophe").
“Bad Blood” will debut on May 17 at the Billboard Music Awards.
(Photo: Taylor Swift via Twitter)