Jeremih doesn't mind being more popular for hot singles rather than for a full body of work if it means giving fans what they want.
Late Nights, the Chicago native's first album in five years and third studio release overall, comes out this summer, and while speaking on the delay with Billboard, Jeremih talked up his talent for crafting hits.
“Last year, one of the representatives from Def Jam was like, sarcastically speaking, ‘You just wanna be a singles artist or you wanna put out an album?’ Someone said that to me,” explained Jeremih. “Honestly I looked at him with a bit of a crazy face, because I was like, ‘You know what? I actually don’t mind being a singles artist.’”
With a hit list featuring “Don’t Tell ‘Em,” “Down on Me” and his breakout single, “Birthday Sex,” he has reason to be content. “Not that I feel like that’s what I am because I’ve always produced, to me, decent bodies of work,” pointed out the 27-year-old crooner. “I’ve only dropped two outside of Late Nights, the mixtape, album-wise.
Still, singles are the way to go nowadays. "I really see where music is going right now, what’s selling, and even when I do shows — I see just how quickly people can take records in the mind space. So if you just give them single after single after single with two verses and a hook, two verses and a hook — that’s good enough for them. They just wanna hear the hits, so I give them that.”
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