While streaming services are coming out of the woodwork, longtime provider SoundCloud has been steadily laying low. That is, until now.
The service has recently announced that starting July 1 they will be enforcing a 24-hour streaming limit of 15,000 plays on all songs streamed via SoundCloud embeds outside of their actual website. The move is to apparently protect the artists and the consumers.
In a press release, SoundCloud made the announcement, also stating they will only be featuring their newly implemented ads on streams from their actual site and not through embeds on other sites.
"As the ecosystem has grown, we're dealing with an increasing number of applications that abuse creator content. To help us limit this type of behavior, we're introducing a daily rate limit of API play requests," the statement read.
While the future of the SoundCloud streaming experience is still uncertain, this, for sure, isn't the first change that the service has implemented. Recently, the company struck a royalties deal with 20,000 independent labels to try to guarantee their market attainability against paid streaming services like Spotify and Tidal.
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