Prince New Album to Stream on Tidal

Prince New Album to Stream on Tidal

Jay Z calls HITNRUN exclusive a "direct delivery of artistry to the world.”

Published August 7, 2015

Prince is releasing a new album with 3RDEYEGIRL exclusively on Tidal next month, Complex reports. The Purple One announced that HITNRUN is slated for release September 7, and detailed his decision to join Jay Z’s budding streaming outlet.

“After one meeting, it was obvious that Jay Z and the team he has assembled at Tidal recognize and applaud the effort that real musicians put in 2 their craft 2 achieve the very best they can at this pivotal time in the music industry,” he said. "Secondly, Tidal have honored Us with a non-restrictive arrangement that once again allows Us to continue making art in the fashion We’ve grown accustomed 2 and We’re Extremely grateful 4 their generous support. And lastly, in the tech-savvy, real-time world We all live in2day, everything is faster. From its conception and that one & only meeting, HITNRUN took about 90 days 2 prepare its release. If that’s what freedom feels like, HITNRUN is what it sounds like.”

TIDAL WAVES: SOCIAL MEDIA FEEDBACK TO POTENTIAL APPLE TAKEVOVER  

Last month Prince yanked his music from Spotify, Apple Music, and Rdio. In hindsight, he was likely taking the first step in making the full jump to Tidal. 

Prince's co-sign is a big get for Tidal, which already streamed his Baltimore concert. In a statement Jay expressed excitement over the deal, calling Prince a “true visionary” and music inspiration. “Both Prince and Tidal share the belief that all creatives should have the opportunity to speak directly to those that love and support them,” said Jay. “This partnership with Prince represents Tidal’s philosophy in its truest form, a 1 to 1 connection and direct delivery of artistry to the world.”

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Rewind! Watch Jay Z and Beyoncé support Prince's Rally 4 Peace in The Warm Up video below.

(Photo: Warner Brothers)

Written by Latifah Muhammad

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