Spotify and Universal Music are etching out a new licensing deal that will presumably bring a ceasefire to the battle, made more public by Taylor Swift removing her music from the streaming outlet. In tern, Universal joined the fight against free streaming, which led to rumors that Spotify was thinking of dismantling their add-supported free tier.
Now it appears that the two sides have reached common ground. “We must seek the proper balance between ad-supported and paid subscription. It’s not one or the other,” said Universal Music Chairman Lucian Grange.
“With the two approaches in proper relationship, we can continue the level of investment we make in artists who then, in turn, can be fairly compensated for their work.”
Offering a paid tier enters Spotify into the ring with Apple Music and Tidal, the latter of which fended off criticism over its monthly subscription price.
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(Photos from Left: Spotify, Universal Music Group)