STREAM EXCLUSIVE ORIGINALS

Usher's 'Chains' Reminds Everyone That Racial Injustice Still Exists in America

Listen to it exclusively on Tidal.

Usher, Nas and Bibi Bourelly collaborated on a new song that was just released in a unique way on Tidal.

The R&B star wanted to make a statement about the unarmed victims killed by racist police violence. Using your camera, users are instructed to log on to Tidal and stare at the screen as the song plays. The campaign revolves around this powerful statement: “While racial injustices keeps killing, society looks away.” It is meant to empower people to not look away when something unsettling is in front of us.

Everyone joining in on this experience will watch familiar faces flash by the screen as a reminder that police brutality is still an issue at large. Trayvon Martin, Rekia Boyd, Caesar Cruz, Ramarley Graham, Kendrick Johnson, Marlon Brown, Andrew Joseph, and Sean Bell are all mentioned.

#DontLookAway will hopefully get everyone to better understand the importance of an artist’s voice to help implement change. To listen to “Chains,” just head to Tidal.

BET.com is your No. 1 source for Black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.

 (Photos from left: Craig Barritt/Getty Images for Global Citizen, Todd Williamson/Getty Images for BOND/360)

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.


By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.