How Kanye West and SoundCloud Changed This Teen Rapper's Life

How Kanye West and SoundCloud Changed This Teen Rapper's Life

Rory Fresco just had the best day ever.

Published January 10th

A few days ago, Rory Fresco was just an 18-year-old struggle rapper from Kansas City. Thanks to Kanye West, a SoundCloud algorithm and an amazing stroke of good luck, his track "Lowkey" just went viral.

Fresco's life changed when Yeezy dropped his dual track “Real Friends & No More Parties in L.A.” on SoundCloud this Friday, and his own track was selected to autoplay right after it on the site's Related Tracks feature.

Fresco says he has no idea how he got so lucky. “I don’t really get much traffic…I’m from Kansas City and you wouldn’t guess people really play your music coming from where I am," he told Fader. "I check my plays every morning, and this morning it was at, like, 6,000.  Then I went upstairs, ordered some pizza, and came back down, and it was at, like, 8,000.”

At first, Fresco wasn't sure who — or what — to thank for the sudden burst of activity. “I thought someone big and with a lot of clout had tweeted it,” he said. Then, a fellow Soundcloud user let Fresco know about his fortunate lead-in from Kanye.

24 hours after “Real Friends” began streaming on SoundCloud, “Lowkey” amassed more than 267,000 plays.  According to one listener, “I was listening to Kanye didn’t notice the song ended and I thought it was him until the voice.  S***s fire tho.” 

Fresco’s guess as to why his track was selected, over the other 100 million on SoundCloud, to follow Kanye’s new music is as good as anyone’s. He is just flattered and thankful for the good fortune. “I never would have thought something like this could happen," he said, adding, “I’m very grateful.  I love Kanye, that’s my idol.”

Peep Fresco's cute tweet about what was arguably the best day of his life:

SWISH is already changing lives, and it hasn't even dropped yet. See how Kanye describes his brother-in-law Lamar Odom's reaction to the record, below:

(Photo: Kevork Djansezian/Getty Images)

Written by Evelyn Diaz

COMMENTS

Latest in news