In an interview airing yesterday (February 23) on The Breakfast Club, Montana was questioned about a line that appeared in his recent mixtape, Wave Gods, in which he spits, “Why isn’t street rap selling like Kendrick?”
Initially dodging the question of why “street rap” doesn’t sell the way that Lamar’s record has, Montana ended up biting the second time the subject came up.
Reflecting on the music industry in relation to Lamar’s success, Montana went on to say that the industry has been favoring Lamar “because they position him, like they did at the Grammys, as the new music.”
“It’s not that it’s not the right thing to do, but you see like the whole thing was like Kendrick night,” the rapper continued. “That album don’t sound like nothing that’s out – the whole hip hop game don’t sound like that.”
Host Charlamange agreed with Montana, saying that while To Pimp a Butterfly isn’t the type of album that he bumps in his car, neither can deny that it’s a good album.
“I feel like they just position you as the new face of hip hop,” Montana continued, referring to Lamar. “They put him on that platform so they can shift music towards that direction.”
While the conversation touches on some interesting points about the music industry and Lamar’s music in general, having a unique sound and 11 Grammy nominations certainly doesn’t hurt. Maybe Montana should take some notes — Lamar’s album sales have increased 411% since the Grammys aired.
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(Photo: Manny Carabel/FilmMagic)