2 Chainz was one of the biggest musicians closest to Atlanta rapper Bankroll Fresh, who was recently murdered by an unknown assailant.

Appearing on The Wendy Williams Show Monday (March 7), the G.O.O.D. Music artist remembered Bankroll’s life and described the potential he had in the rap game.

“He had his own movement called Street Execs,” he recalled of the late rapper. “He was an authentic trap rapper from Atlanta who touched many lives and lit up every room he went to. It was super unfortunate, super unnecessary, super senseless – and it just made me want to step up and use my platform for more positivity.”

Bankroll Fresh was killed late Friday night (March 4) outside of an Atlanta recording studio. It’s been confirmed that dozens of shell casings were found at the scene. At the time of his death 2 Chainz tweeted in frustration and demanded that “senseless deaths” have “just got to stop.”

Also during the interview, 2 Chainz talked about how he decided to promote (or not promote) his recently released collaborative ColleGrove project with Lil Wayne. “I think that’s the new way to promote and market things,” he stated. “The original way or the old way was to set a date and get the fans excited about putting the project out and then doing marketing and promo leading up to the album. But today’s youth’s attention span is so short that I felt like I could just put out an album and the impulse of it being a surprise album would drive them to buy the project.”

Watch 2 Chainz’ full interview segment with Wendy Williams below.

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(Photo: The Wendy Williams Show)