The Digital Rights To Notorious B.I.G.'s Hologram Secured By ARHT Media

The Digital Rights To Notorious B.I.G.'s Hologram Secured By ARHT Media

This is all becoming realer and realer.

Published April 11th

Rumors of a Notorious B.I.G. hologram have been floating pretty much since we saw the Tupac version at Coachella in 2012.

Now, the Biggie hologram seems to be gaining steam and has a new owner. Los Angeles-based ARHT Media has acquired the digital rights to the hologram through a partnership with ByStorm Entertainment, who’s in charge of late rapper's estate with Faith Evans and B.I.G.’s mother Voletta Wallace.

"They’ve seen all the competitors. Wayne Barrow has been looking all over the world for the right company to do this hologram," ARHT Media founder Rene Bharti explained to Billboard. "When it comes to [working with] someone who used to be your friend and working with their mother, you want to do it right. As soon as he came into our L.A. studio, after a couple of months of going back and forth, he said right away, I’m gonna go with you guys."

ARHT Media CEO Paul Duffy also detailed the logistics of how the hologram is going to work in a stadium or arena and why it's even more technically sound than the one Hologram USA did of Tupac years ago.

"We have a very sophisticated transmission technology for beaming these digital humans through the public Internet to literally any point on the planet," he said. "These digital humans can scale to any size of venue so it can be in a window display, your living room or it could be in a 50,000-seat arena for a real-time delivery and display of this human hologram, that we call ‘Humagrams.’"

The first time we can expect to see the hologram is supposedly in a music video for the first single off of Evans’ duet compilation with Biggie called The King & I. B.I.G.'s mom also commented on the acquisition and her new-found excitement in getting to see her son in action, even if not in a completely human form.

“This project has been a long-time coming, and it is very special to me," Ms. Wallace stated. "Words can't even capture how elated I am for the world to finally see my son again on stage and beyond. Christopher’s impact and legacy will not only live through his past work, but also the new experiences which have been made possible through ARHT Media.”

Read the full story here.

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(Photo: Des Willie/Redferns)

Written by Paul Meara

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