Cheerios Commercial With Interracial Family Receives Racist Backlash

The comments section was closed after online video received hateful reactions.

Posted: 05/31/2013 12:04 PM EDT

A new Cheerios commercial which features a mixed-race family has drawn a slew of racist comments online. The remarks were so overwhelmingly negative that Cheerios was forced to disable the comments section.

The cereal company posted the "Just Checking" ad this week and commentators responded with hateful and hurtful references to "Nazis, 'troglodytes' and 'racial genocide,'" according to Adweek.

But there were more positive reviews for the commercial than hateful ones left on the Cheerios Facebook page. "Cheerios, there is nothing better than standing behind your beliefs in advertising, even if it upsets some ignorant people," wrote Aly Fetzer. 

Others in interracial relationships expressed being happy to see their lives represented in the commercial. "Being in an IR relationship, I value seeing other IR couples, especially displayed in the media," wrote Jann Robinson.

As of today the "Just Checking" commercial has received over 267,000 views and close to 3,195 likes on Facebook.


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(Photo: Courtesy Cheerios)

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