A new Gallup poll asked U.S. Blacks whether they would rather be called "African-American" or "Black" and 65 percent surveyed said it does not matter. Those who preferred to be called "African-American" were 17 percent of the poll. The same percentage said they prefer to be called "Black." 
The "no preference" sentiment remained between 61 percent and 69 percent across the age, gender, education and political sub groups of African-Americans surveyed. Blacks 65 and older were an exception, with 73 percent saying that it doesn't matter. 

Results were based on a poll conducted June 13 to July 5 with interviews with 1,010 Blacks.
Gallup has asked Blacks the "African-American" or "Black" preference question since 1991 and each year between 56 percent and 66 percent have said it doesn't matter to them which term is used. 
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(Photo: GettyImages)