In September, the network will run PSAs on child hunger.
September is Hunger Awareness Month and BET is joining with The Food Network and other cable networks for the Go Orange campaign to raise awareness of childhood hunger in the United States.
Networks will turn their logos orange to symbolize support of the campaign, similar to how pink branding is used in support of breast cancer awareness.
Viewers can expect to see public service announcements educating them on the problem of childhood hunger and what can be done to help end it. Fifty million Americans, including 16 million children, do not get enough nutritious food regularly.
Go Orange is also driven by Save Our Strength, a national organization working to end childhood hunger in the U.S., and Feeding America, the nation's leading domestic hunger-relief charity.
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(Photo: Go Orange Campaign)