Univision Inc. has purchased TheRoot.com, a digital magazine on news, opinion and culture for African-Americans, from Graham Holdings Inc. This new partnership comes at an exciting time as minority-driven entertainment continues to spike.
"This bold new partnership between Univision and The Root underscores the ties that have long bound people of color together throughout the Western Hemisphere and is a sign of even greater levels of communication, collaboration and exchange between these culturally vital groups of people,” said Professor Henry Louis Gates Jr., chairman and co-founder of TheRoot.com.
Donna Byrd, publisher of TheRoot.com, will join the leadership team of Univision Digital. Lyne Pitts will continue on as managing editor.
“Like Univision, The Root aims to serve a significant segment of America’s diverse population. Our diverse communities are continuing to define the fabric of the country, from buying power, to social influence, to elections," said Isaac Lee, president of News and Digital for UCI.
(Photos from Left: Univision, the Root)
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