[Too Little Too Late?] Social Shuts Down Buzzfeed’s Apology for Racist Video About Black Stereotypes

[Too Little Too Late?] Social Shuts Down Buzzfeed’s Apology for Racist Video About Black Stereotypes

Looks like there are still several seats reserved for the site.

Published April 19, 2016

Chances are, if you’re Black and not currently living under a rock, then you saw the egregious video that Buzzfeed produced called “27 Questions Black People Have for Black People.”

First glance of the title may have had you thinking, “OK, this is Buzzfeed and there are Black people in this video, so how bad could this be, maybe it’ll even be funny.” Then you hit play, and as soon as you heard the words dab, fleek, and lit lazily thrown into a senseless question, you began thinking, “Abort mission!”  

If you experienced something close to frustration and anger after watching the video, then you were not alone.

After an overwhelmingly negative response to their controversial video, Buzzfeed replied, “We've heard your concerns about last week's video. We made a mistake, and want to get better at earning the trust of our Black audience.”

Well, thank you for your apology Buzzfeed, but with all due respect, take a seat. If you want to get better at earning the trust of your Black audience, then maybe you shouldn’t try so hard to alienate them. The first rule in any type of original content is to know your audience.

Buzzfeed surely has a diverse demographic; however, when you create a video that generalizes a racial group by using people of that racial group, it indicates to other people that those blanket statements are OK; "Hey, a Black person just questioned Black Lives Matter protesters, so it’s totally OK for me to repost my uncle’s racist comments about the same thing."

Most of the questions asked in the video did nothing but further highlight the racism and disenfranchisement that people of color experience. How about instead of trying to create a cheeky, humorous video, Buzzfeed uses its gigantic online platform to ask questions that initiate discussion and understanding. 

Check out some reactions to Buzzfeed's apology below and let us know what you think in the comments. Is Buzzfeed good or nah?

(Photo: Buzzfeed)

Written by Rachel Herron

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