The SoHo Apple store in New York City recently experienced master trickery at its finest. The store had nineteen iPhones taken from right under its nose. And all the assailant had to do was walk in and out…literally.
The man walked into the store wearing what can only be described as a typical Apple uniform: a blue T-shirt imprinted with a white Apple logo. After he entered the store, he was able to march straight to the electronics repair room.
He then grabbed 19 iPhones from the drawer in the repair room and handed them to his accomplice, who hid the products under his shirt. The total value of the stolen goods is $16,130.
Police are continuing to investigate the incident and Apple has not sent any comment regarding the matter.
Although this may appear to be a clever and original heist, it’s actually not the first time this has happened. Earlier in the year, a group of thieves dressed as Apple employees stole 59 iPhones from the Upper West Side store during several trips in one month.
Apple is a company that has clear vision when it comes to the brand recognition of its products; however, maybe the branding is a bit too specific when it comes to the employees. Shirts that match the company uniform can be found online and easily forged.
Hey Apple, maybe it’s time to launch a work update and reveal uniforms 2.0.
(Photo: Mario Tama/Getty Images)