Look: Meet CoverGirl’s First Male Face of the Brand, James Charles

Look: Meet CoverGirl’s First Male Face of the Brand, James Charles

Does he look familiar to you?

Published October 12th

Remember when we told you the story of the high school senior who retook his yearbook photos just to make sure his face was beat just the way he wanted. Well, now we are bringing you even bigger news about James Charles, who just officially became the newest face of CoverGirl. Charles is the first male representative the company has ever had. 

Before becoming the new face of the beauty line, Charles had achieved much internet fame from his YouTube videos and Instagram posts. He launched a YouTube channel on Dec. 1, 2015 and has more than 75,000 followers. His Instagram has over 495,000 followers.

Charles is excited to break barriers for the beauty company.

“Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. I think it’s so important to love who you are and be comfortable in your own skin,” Charles told BuzzFeed.

During his first shoot for the company, Charles got to share the set with none other than pop icon Katy Perry. Although he appeared to be excited to be working with the star, she seemed equally as excited to be working with the 17-year-old. 

We are looking forward to all the wonderful things to come from Charles in the future. You slay!

Written by Rachel Herron

(Photo: James Charles via Instagram)

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