Leading Women Defined: The Critical Youth Vote and Evolution of Black Media

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Finding a Purpose

“Our goal is to serve those who are interested in Black culture and it is imperative that we respect, reflect and elevate our images on-air, and that goal has impacted everything we do across the board from the programming perspective, particularly how we approach news and what we do online,” said BET’s president of original programming Loretha Jones (right). 

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