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It All Adds Up
Estimated at nearly $1 trillion in 2011, African-American buying power continues to grow and is expected to swell to $1.2 trillion by 2015. To further raise awareness around the economic opportunities Black consumers present to global brands, BET Networks — along with other leaders in Black-owned media and advertising — have launched the #INTHEBLACK campaign.
Keep reading to see how your dollars add up. —Britt Middleton
(Photo: Getty Images/moodboard RF)
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