#INTHEBLACK: Black Buying Power by the Numbers

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Spending Power

“We are excited to partner with some of the nation’s most influential media and marketing groups to highlight the growing economic opportunity of the Black marketplace. As a collective, we are better positioned to demonstrate the value of targeting the black consumer audience and partnering with leading brands to help them succeed,” said Debra L. Lee, BET Networks chairman and chief executive, of the new initiative. 

(Photo: GfK MRI Doublebase 2011 African American Volumetrics Category Expenditure Data)

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