Mo' Money: Crowdfunding in the Black Community

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Reading Rainbow

In less than one day, LeVar Burton's Reading Rainbow campaign reached its seven-figure goal after recieving more than $1 million from nearly 23,000 people. The funds will help turn millions of children worldwide into lifelong readers by creating a web version of the cult classic TV show, a classroom version for teachers and offering free access to schools.

(Photo: Reading Rainbow)

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