How Blacks Are Influencing Media, Marketing and Advertising

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  • Black Employment Rates Equals More Spending
  • Where Are African-Americans Shopping Most?
  • What Do African-Americans Buy?
  • Brand Loyalty
  • How Much Are Thry Spending?
  • TV Takeover
  • Dominating the Digital World
  • How Are Marketers Appealing to Blacks?
  • African-Americans Are Top Consumers
  • Black Youth Are Advertisers’ and Marketers’ Dream
  • Black Women Earners

What Do African-Americans Buy?

As consumers, Blacks spend a vast amount of income on groceries and Black hair care. Black households with income under $20,000 spent 39 percent of their annual income on beauty and hair care products.

(Photo: Philadelphia Inquirer/MCT/Landov)

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