How Blacks Are Influencing Media, Marketing and Advertising

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  • What Do African-Americans Buy?
  • Brand Loyalty
  • How Much Are Thry Spending?
  • TV Takeover
  • Dominating the Digital World
  • How Are Marketers Appealing to Blacks?
  • African-Americans Are Top Consumers
  • Black Youth Are Advertisers’ and Marketers’ Dream
  • Black Women Earners
  • Black Employment Rates Equals More Spending
  • Where Are African-Americans Shopping Most?

How Much Are They Spending?

African-Americans spend more on food, beauty and clothing than total market consumers. With an average household income of $47,300; Blacks will spend $5,954. To compare, the total market spends $6,826 for households with an income of $67,300.

(Photo: Chris Hondros/Getty Images)

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