How Blacks Are Influencing Media, Marketing and Advertising

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  • Black Women Earners
  • Black Employment Rates Equals More Spending
  • Where Are African-Americans Shopping Most?
  • What Do African-Americans Buy?
  • Brand Loyalty
  • How Much Are Thry Spending?
  • TV Takeover
  • Dominating the Digital World
  • How Are Marketers Appealing to Blacks?
  • African-Americans Are Top Consumers
  • Black Youth Are Advertisers’ and Marketers’ Dream

Where Are African-Americans Shopping Most?

African-Americans are major retail consumers and building brand loyalty is every marketer's dream. On average, Black households shop eight times more than other households. They are more likely to frequent convenience, drug and dollar stores, spending an average of $8 less than the total market.

(Photo: Tim Boyle/Getty Images)

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