How Blacks Are Influencing Media, Marketing and Advertising

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  • African-Americans Are Top Consumers
  • Black Youth Are Advertisers’ and Marketers’ Dream
  • Black Women Earners
  • Black Employment Rates Equals More Spending
  • Where Are African-Americans Shopping Most?
  • What Do African-Americans Buy?
  • Brand Loyalty
  • How Much Are Thry Spending?
  • TV Takeover
  • Dominating the Digital World
  • How Are Marketers Appealing to Blacks?

African-American Are Top Consumers

After reviewing the African-American Consumer Report, compiled annually by Nielsen, it is safe to say that Black buying power is a big deal in America. BET.com takes a look at the effects of African-Americans on the market. Dominique Zonyéé

(Photo: Spencer Platt/Getty Images)

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