How Blacks Are Influencing Media, Marketing and Advertising

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  • Brand Loyalty
  • How Much Are Thry Spending?
  • TV Takeover
  • Dominating the Digital World
  • How Are Marketers Appealing to Blacks?
  • African-Americans Are Top Consumers
  • Black Youth Are Advertisers’ and Marketers’ Dream
  • Black Women Earners
  • Black Employment Rates Equals More Spending
  • Where Are African-Americans Shopping Most?
  • What Do African-Americans Buy?

Dominating the Digital World

While African-American users dominate the Twitter and Facebook world, and are 44 percent more likely to create a social media profile, Blacks spend 44 percent more time on education and career sites than the total market.

(Photo: Justin Sullivan/Getty Images)

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