How Blacks Are Influencing Media, Marketing and Advertising

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  • Where Are African-Americans Shopping Most?
  • What Do African-Americans Buy?
  • Brand Loyalty
  • How Much Are Thry Spending?
  • TV Takeover
  • Dominating the Digital World
  • How Are Marketers Appealing to Blacks?
  • African-Americans Are Top Consumers
  • Black Youth Are Advertisers’ and Marketers’ Dream
  • Black Women Earners
  • Black Employment Rates Equals More Spending

Brand Loyalty

Blacks spend 18% of their annual retail dollars on store brands or private label items. However, store brand items are also desirable. According to the report, top store brand purchases for African-Americans include baby diapers, frozen meat and seafood.

(Photo: Andrew Burton/Getty Images)

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