How Blacks Are Influencing Media, Marketing and Advertising

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  • African-Americans Are Top Consumers
  • Black Youth Are Advertisers’ and Marketers’ Dream
  • Black Women Earners
  • Black Employment Rates Equals More Spending
  • Where Are African-Americans Shopping Most?
  • What Do African-Americans Buy?
  • Brand Loyalty
  • How Much Are Thry Spending?
  • TV Takeover
  • Dominating the Digital World
  • How Are Marketers Appealing to Blacks?

Black Women Earners

Black women make up 54 percent of the adult African-American population, according to the Nielsen report. Black women control 43 percent of their families’ annual spending. Additionally, more Black women have a bachelor’s degree or higher, work full-time and earn annual incomes of $50,000 or more.

(Photo: Linda Davidson/The Washington Post/Getty Images)

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