How Blacks Are Influencing Media, Marketing and Advertising

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  • African-Americans Are Top Consumers
  • Black Youth Are Advertisers’ and Marketers’ Dream
  • Black Women Earners
  • Black Employment Rates Equals More Spending
  • Where Are African-Americans Shopping Most?
  • What Do African-Americans Buy?
  • Brand Loyalty
  • How Much Are Thry Spending?
  • TV Takeover
  • Dominating the Digital World
  • How Are Marketers Appealing to Blacks?

Black Youth Are Advertisers’ and Marketers’ Dream

The Black population is three years younger than their peers with an average age of 35. More than half of the African-American population (53 percent) is under the age of 35, compared to 47 percent of the total market population.

(Photo: Spencer Platt/Getty Images)

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