Inside the Fake Friend Industry: The Business of Buying Likes on Social Media

of 113Photo
  • Buying Friends Cool or Nah?
  • What Are All the Clicks About?
  • What Is a Click Farm?
  • The Cost to Buy “Fake” Friends
  • Everyone Needs Friends. Even the State Department.
  • How to Detect if Someone Is Buying Fake Followers
  • Is This a Viable Business?
  • Duping Social Media
  • The Buying Backlash
  • How You Like Me Now?
  • The Solution

What Is a Click Farm?

The theory says the more likes and followers you have, the more other people will like and follow your pages. Off-shore click farms such as Unique IT World in Dhaka, Bangladesh, employ workers to manually click on clients' social media pages. Essentially, farm workers devote the work day to tapping the thumbs-up button, viewing videos or retweeting comments to inflate social media numbers.

(Photo: J. Emilio Flores /Landov)

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