Inside the Fake Friend Industry: The Business of Buying Likes on Social Media

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  • Everyone Needs Friends. Even the State Department.
  • How to Detect if Someone Is Buying Fake Followers
  • Is This a Viable Business?
  • Duping Social Media
  • The Buying Backlash
  • How You Like Me Now?
  • The Solution
  • Buying Friends Cool or Nah?
  • What Are All the Clicks About?
  • What Is a Click Farm?
  • The Cost to Buy “Fake” Friends

Is This a Viable Business?

Researchers estimated in 2013 that sales of fake Twitter followers have the potential to bring in $40 million to $360 million so far. Additionally, fake Facebook activities bring in $200 million a year.

(Photo: Ian Waldie/Getty Images)

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