Inside the Fake Friend Industry: The Business of Buying Likes on Social Media

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  • What Is a Click Farm?
  • The Cost to Buy “Fake” Friends
  • Everyone Needs Friends. Even the State Department.
  • How to Detect if Someone Is Buying Fake Followers
  • Is This a Viable Business?
  • Duping Social Media
  • The Buying Backlash
  • How You Like Me Now?
  • The Solution
  • Buying Friends Cool or Nah?
  • What Are All the Clicks About?

Everyone Needs Friends, Even the State Department

The State Department, which has 400,000 likes, vowed in 2013 to discontinue purchasing likes after the inspector general blasted the agency for spending $630,000 to boost the numbers.

(Photo: RODRIGO BUENDIA/AFP/GettyImages)

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