Posted March 7, 2008 – Race had nothing to do with why a White news anchor at NBC affiliate KNTV in the San Francisco Bay Area lost his job to an African-American, a state appeals court ruled Wednesday.
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"There is no evidence of any kind to suggest that anyone at KNTV was dissatisfied with [Brad Hicks] because of his race," said Justice Eugene Premo in the 3-0 ruling. Rather, Premo said, pointing to the assessment of the newsman’s superiors, Hicks’ on-air style was "aloof, distant, standoffish, unapproachable, stiff.”
It didn’t help Hicks’ case that he wasn’t the only anchor whose contract was not renewed in 2003 when the station fell into new management. Some Whites were kept, while some people of color were let go, according to attorneys for the station.
Hicks joined the news team in 2000 and served as the 5 p.m. news anchor on weeknights, was a reporter for the 11 p.m. newscast and hosted "Wine Country Living," an entertainment and lifestyle program, The San Francisco Chronicle reports.
KNTV News Vice President James Sanders said he declined to rehire Hicks after receiving complaints from viewers about his performance. To replace Hicks, Sanders hired T.J. Holmes, who left for CNN in 2006.
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