President Obama Aims Straight for the Heartland

President Obama Aims Straight for the Heartland

Published August 6, 2009

President Barack Obama is urging citizens to take action on health care reform during the Congressional recess.

As members of Congress head back to their home districts for the month-long summer recess, the fight for health care reform moves away from the Capitol and into communities across America.

The break, during which House representatives and senators will be able to hear directly from their constituents, can be a turning point in the debate on Obama’s plan to overhaul America’s health care system.

In a message sent to the 13 million addresses on the Obama campaign’s email list, the President claims, “this is the moment our movement was built for.” Obama hopes that his supporters will step up and let their voices be heard by their representatives and senators while they are home.

Organizing for America, a political group run by the DNC, is planning thousands of canvasses, gatherings and town hall meetings all over the country. The email pushes for Americans to visit the organization’s Web site and commit to attending one of those events this month. “Home is where we’re strongest,” states the message, which encourages people to join the fight for change from their own neighborhoods.

The email is one example of the grassroots tools the White House is using to influence the debate on reform; the same strategies that helped Obama win the election. With videos posted on the internet and mass email messages rallying supporters to take action in their communities, the President hopes to gain ground in the health care debate during the month of August.

Reforming the health system is one stop on Obama’s path for universal health care coverage. Earlier today in Indiana, a state hard-hit by the economic recession, the President promised, “we will pass reform by the end of this year, because the American people need it.”

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Written by Nelson Gillum, BET.com

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