Hoping to pressure Congress into a health-care bill that allows the federal government to offer a less-expensive option than private insurance, Blacks, Latinos and civil rights groups have launched a major ad campaign.
Using a city bus – a traditional and recognizable civil rights symbol – the ads promote the notion that "there needs to be room for all of us on the bus," The Associated Press reports.
The ads will appear on television, in print and online in English and Spanish in four states: Arkansas, Louisiana, North Carolina and Florida, according to AP. They target three Democrats — Sens. Blanche Lincoln, Mary Landrieu and Kay Hagan — and one Republican, Sen. George LeMieux (leh-MYOO').
Money for the ads is being raised by PowerPAC. The groups plan to spend $250,000 to $500,000 on the ads.