PUMA Kicks it with DJ Hero

Published November 10, 2009

Sportlifestyle Brand PUMA teams up with Activision’s DJ Hero™ - the latest innovation in music gaming featuring and created by some of the greatest DJs including Timbaland, DJ Jazzy Jeff, Grandmaster Flash, Jay-Z and the late DJ A.M. As part of the partnership, PUMA has outfitted seven playable DJ characters in PUMA Archive products.

"Given PUMA's history in DJ culture this game was the perfect fit," said Antonio Bertone, PUMA's Chief Marketing Officer. "Having PUMA's gear featured in such an innovative game, allows us to interact with our consumers in a whole new way."

DJ Hero lovers will find demo stations in select PUMA stores across the country beginning this month. The PUMA clothing and accessories featured in the game will be soon be available for purchase online at puma.com and in PUMA stores. To receive rewards and special codes that unlock characters in the game visit puma.com/djhero.

To celebrate the partnership and the launch of the game, PUMA will be hosting a nationwide series of events in November and December featuring DJ performances, DJ Hero game demos, and contests. The events will take place at PUMA stores and at key retail partners including Bodega, Boston; Michael K, NYC; Shoe Biz, San Francisco; Belmont Army Supply, Chicago; Sportie SD, San Diego; VILLA, Philadelphia; Millennium Shoes, LA; and select Nordstrom and Finish Line locations.


BlackWeb20.com is the premier destination for African-American’s in Technology and New Media.  We cover culturally relevant Technology industry news; mainstream Technology industry news; & African-American Technology and New Media Executives, Entrepreneurs, and Influencers. We also analyze emerging web trends and how they apply to web properties that target African-Americans or African-American culture.

Written by Robin Caldwell, BlackWeb20.com

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