“The Man” didn’t want him to do to do it, but he did it anyway and his fans love him all the more. In this case, “The Man” is record label Universal Records and the “he” would be rapper Chamillionaire. In a bold move, the artist went against Universal’s wish and livestreamed the performance of his new music video “Good Morning”.
According to Mashable, the video posted good numbers with approximately 90,000 page views to the Houston, TX rapper’s Ustream and Facebook pages. At the peak of the rush there were 9,000 simultaneous page views. You would think posting numbers like that would have signaled that the Chamillitary CEO had made the right decision by letting fans embed the video at their leisure. But “The Man” thought otherwise take the embed ability from the YouTube version of the video.
Social media folk hero that he is, Chamillionaire raged against the machine and reposted the video on Vidly. In a statement to Mashable, the artist’s Digital Director, Jeff Lange spoke on the rapper’s disapproval of Universal’s efforts to keep his music under such tight reins.
“Chamillionaire did this against Universal’s policy and permission, they kept telling him not to do it but he wanted to anyways. I really felt like using Facebook ( ) & ustream to premiere his music video would be something new and creative that nobody has done before and it went really well. Chamillionaire talked for a while before the video to build the hype and played the video twice, and later talked about parts of the video. Fans were interacting using twitter/facebook.”
“The record label Universal removed all embeds on the video and put advertisement on the video. Chamillionaire didn’t like the fact that fans cant embed and share the video so we posted an embedded video on http://vidly.com/bGrS/hd [Vidly].”
Chamillionaire has already proven that he understands the power of social media to promote not only his music, but a good cause as well. At this stage in the game trying to impose strict parameters on how content is distributed does nothing to help the people it’s meant to protect. I understand that albums are leaked and bootlegged everyday, but the way to fight a lot of this is to be proactive and make the content accessible. Universal Records gets a serious FAIL for trying to put a damper on Chamillionaire’s “Good Morning”. I say stick it to “The Man” and check out the new video and embed that mutha to your heart’s content.
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