December 1 is World AIDS Day. It’s a time for reflection, remembrance, and most of all renewal to the commitment to find a cure for this devastating disease. Alicia Keys will be lending her powerful voice to the cause with a sold-out concert at the Nokia Theater in New York City.
If you missed the boat on the tickets or just won’t be in NYC, you can still catch the concert. YouTube will be live streaming the intimate affair worldwide at 8PM EST. The popular video site was also responsible for live streaming the U-2 concert, which according to Mashable, generated over 10 million streams worldwide.
Photos: Celebrities We've Lost to AIDS
With more big name concerts being streamed to a wider audience, it’s only a matter of time before someone comes up with some sort of pay-per-view like model to make a quick profit. And it would just stop at music, sporting events like boxing and UFC could also get in on this new revenue stream.
So until someone cashes in, enjoy Alicia Keys in concert free of charge. And if you can, please give a few dollars to her charity, Keep A Child Alive. According to the mission statement the organization is “dedicated to providing life-saving anti-retroviral treatment, care and support services to children and families whose lives have been affected by HIV/AIDS in Africa and India by directly engaging the global public in the fight against AIDS.” If watching a top notch artist performing free of charge isn’t a big enough incentive, maybe a chance to join Alicia Keys in South Africa to see the problem first hand will grease your wallets.
Keys is also launching the “Text Alive for 5” contest. Donate $5 to Keep A Child Alive via text and you’ll be sent a text asking you to describe Africa in one word. 100 entries will be chosen to go to the next round of the contest where they’ll be asked to create a profile page on the charity’s website. The five people with the most compelling pages will be joining the artist in South Africa where they will tour sites where the charity is reaching out to the local populace to battle AIDS.
Good music, a great cause, and social networking. It’s a winning formula that has potential to change the world.
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