iPhone Gets Unreal in Handheld Gaming

: gaming | video games | handheld consoles | iPhone 3GS | Tapulous | Tap Tap Revenge | Bioshock 2 | Gears of War 2 | Gears of War | Unreal Engine 3 | Epic Games | Nintendo | Mass Effect 2

Posted: 01/04/2010 07:46 AM EST

In the past, Nintendo has gone on record saying that they’re not in the least bit worried about the iPhone entering the handheld gaming market. They might want to start rethinking their position. Epic Games, the development studio responsible for Gears of War and Gears of War 2 recently demoed the powerful Unreal Engine on a iPhone 3GS.

The engine is the powerhouse used to run current-gen games including Gears of War 2, and upcoming sequels Mass Effect 2 and Bioshock 2. According to Anandtech, Epic will also be showcasing the engine on another mobile platform during the upcoming CES event.

Apple is already proving to be an impending threat to the Nintendo handheld throne. So far iPhone’s claim to fame has been the popularity of casual games. The breakout success story is game developer Tapulous and their mega hit, Tap Tap Revenge. The game is reportedly raking in $1 million per month in sales. If Apple and other mobile platforms can lure in the hardcore gamer segment with more challenging fare, mobile platforms could potentially overtake the gaming giant. Suffering a 53% drop in profit the first half of the year, Nintendo must do something to rally the troops and keep the sales coming.

While this certainly doesn’t mean the end of Nintendo, they certainly have cause for concern. With gadgets becoming increasingly multipurpose, how much longer will consumers support a handheld system that doesn’t do everything a smartphone can?

 BlackWeb20.com is the premier destination for African-Americans in Technology and New Media.  We cover culturally relevant Technology industry news; mainstream Technology industry news; & African-American Technology and New Media Executives, Entrepreneurs, and Influencers. We also analyze emerging web trends and how they apply to web properties that target African-Americans or African-American culture.



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