Beyoncé Expands Vizio’s Vision

Published January 26, 2010

Multi-platinum artist Beyoncé Knowles-Carter is everywhere: clothing, music, television, it’s only natural that she starts selling a few TVs. The singer is lending her famous visage to Vizio, Inc.,  America’s number one supplier of flat screen LCD HDTVs.  The consumer electronics company has Beyonce for a three-year deal, where the singer will be using her star power to keep the high def televisions moving off the shelf like hot cakes.


Vizio is of course thrilled about the deal. “Beyoncé is in an elite class of entertainers who are globally known and respected for their talent on stage and in front of the camera,” said Laynie Newsome, Co-Founder and VP Sales & Marketing Communications of VIZIO. “We believe both VIZIO and Beyoncé are closely aligned as American success stories who have redefined the rules in our respective industries."


In addition to using the star’s image to move units, the deal also states that Beyoncé will participate in “the design and performance characteristics of new products from VIZIO’s ever-expanding line of audio, visual and web-enabled products.” Celebrity-branded tech is becoming big business. Monster is having a successful run with its BeatsbyDr.Dre headphone line. The line is doing so well that celebrities like Diddy and Lady Gaga have recently released their own line of Monster headphones.


No word on how much the singer stands to make from this new minted partnership. However don’t be surprised to be lining up at your local electronics store in the near future clamoring for some House of Deréon-inspired tech products.


BlackWeb20.com is the premier destination for African-American’s in Technology and New Media.  We cover culturally relevant Technology industry news; mainstream Technology industry news; & African-American Technology and New Media Executives, Entrepreneurs, and Influencers. We also analyze emerging web trends and how they apply to web properties that target African-Americans or African-American culture.
Keywords: Beyoncé, music, HDTV, Vizio, branding, Monster, BeatsbyDr.Dre, Diddy, Lady Gaga, consumer electronics

Written by <P>By Sherri L. Smith, BlackWeb20.com</P>

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