SEATTLE – A color version of Amazon.com Inc.'s Kindle e-reader may come eventually, but it won't be soon.
Speaking Tuesday at the online retailer's annual shareholder meeting in Seattle, founder and CEO Jeff Bezos said that adding color to the Kindle's "electronic ink" display is a difficult technical challenge and that a color screen is "still a long way out." Bezos said he's seen things "in the laboratory" that are "still not ready for prime-time production."
Tablet computers such as Apple Inc.'s iPad and some e-readers sport LCD displays, which can show color. But those are harder to see in sunlight and consume much more power than e-ink displays.
As usual, Bezos did not detail how many Kindles Amazon has sold since the product launched in 2007.