Steve Stoute is probably most famous for being rapper Nas's off-and-on manager. But, he left the record business to become a successful Madison Avenue advertising exec. He’s helped transform the images of Reebok International, McDonald's, Daimler Chrysler and Coors Brewing. In 1999, Stoute formed Pass ad agency with the legendary ad exec Peter Arnell. The duo later sold their agency, but Stoute remains a master of the art of this new genre called entertainment marketing.