Raising a billion dollars to fund a presidential campaign requires a lot of creativity and thinking outside the box. Lately, the Democratic National Committee has come up with some innovative ways to make a quick buck. First, there were the t-shirts featuring President Obama sporting a cheeky grin, a copy of his long-form birth certificate and the words “Made in America.”
This week the must-have item on the DNC’s retail shelf is a limited edition “Two Sides of Mitt Romney” t-shirt. The former Massachusetts Gov. Mitt Romney is set to officially enter the Republican presidential nominating race on Thursday and will make his big announcement in New Hampshire, a critical primary state. The front of the shirt features one set of positions Romney has taken on a variety of issues, including healthcare reform, gay rights and immigration reform.
“What’s more in fashion these days than GOP presidential primary flip-flops?” said Holly Shulman, communications director for the New Hampshire Democratic Party. “Previously you may have had trouble keeping up with Romney’s flip-flops on almost every key issue, but this t-shirt makes it easy to keep track.”
As a candidate, Romney may not appreciate the product, but as a successful businessman, he’s got to appreciate the irony. The DNC plans to sell t-shirts featuring other GOP presidential candidates who’ve changed sides on key issues.