The support of eligible voters under of the age of 30 helped President Barack Obama clinch his victory in 2008. Reaching that prized demographic now may prove a little more difficult thanks to a new Republican recruiting video that plays to the fears of young people, who worry they will be forced to live with less than their parents did.
The video, produced by the College Republican National Committee, shows the dissatisfied faces of young people who tell a different story of America.
The video opens with President Obama’s voice and the words “winning the future," from one of his old campaign speeches, appears.
“You’re LOSING my future,” says one young man in the clip.
The resounding message speaks volumes about the uncertainties millions of college students face as they prepare to enter a volatile marketplace where jobs are scarce and a 9.1 percent national unemployment rate lurks in the shadows.
The ad has been played in time slots popular with college-aged viewers — late night comedy programs, reality TV and sportscasts.
As President Obama lobbies support for the American Jobs Act that could create tens of thousands of jobs and help middle class families and small business, young voters will have a lot to ponder as the 2012 presidential election draws closer.