Snoop Dogg has been a mainstay on the rap scene for over 20 years strong. The Long Beach, California, MC has also been a major factor in youth football for nearly a decade.
On Tuesday, Snoop announced that he launched a campaign on crowdfunding website Tilt last week to help raise $20,000 for new helmets and equipment for all 200 players in the Inner City Urban Development youth football league in Des Moines, Iowa.
"I know the money raised by this Tilt campaign will provide these Des Moines youth with essential tools for success," Snoop told the Hollywood Reporter on Tuesday. "I've seen with my own eyes how these programs can change lives. They go beyond the field, it teaches kids skills for life."
He certainly has. Uncle Snoop's own Snoop Youth Football League in Los Angeles has been going for nearly a decade strong, providing athletic opportunities to hundreds of kids over the years and even helping to spawn NFL players such as De'Anthony Thomas (Kansas City Chiefs), Ronnie Hillman (Denver Broncos), Kam Jackson (formerly of Indianapolis Colts) and Greg Ducre (San Diego Chargers).
“Our kids, they go hard,” the rapper told TMZ earlier this year. “They know what they want in life. When they get to the position where they can go to the level they try their best. They really put in the work to get to the next level. I expect many more to follow that. In the next 10 years, I see 50 kids from SYFL play in the NFL.”
To date, Snoop's Tilt campaign for the Inner City Urban Development youth football league has raised $6,071.
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